Executive Vice President, Brand Strategy and Growth
Joe, who was named to his current role in September of 2018, began his career at the Pohlad Companies with the Twins in 2007. Upon graduating from Stonehill College in Easton, MA with a B.A. in Communications, he has held various positions within the Twins organization, including in the areas of marketing, baseball and operations. He was named to Twin Cities Business’ list of “100 People to Know” in 2020.
While playing a key role on the Twins’ senior leadership team, Pohlad has oversight of the club’s marketing and communications efforts, which includes brand marketing, content production, game day experience and innovation.
In 2015, Joe became CEO of Go Media, home to radio station Go 96.3. Under Joe’s leadership, Go Media diversified its format and reach in the Twin Cities region. He led the transition of 96.3 from a classic rock and Twins Baseball format to modern alternative and, with the purchase of 95.3, launched a modern hip hop station in 2016.
Joe resides in Edina, MN, with his wife, Sara, and their sons Sam, Noah and Isaac.